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Pets daily pets food proves emerging brands can compete with industry leaders by focusing on transparency, sustainability and emotional connection over volume and price.

China has most mature pet food markets, with widespread pet ownership and rising expectations around quality, transparency, and nutritional value. Yet despite this progress, the market remains heavily dominated by powerful local players with efficient logistics, broad portfolios and high brand awareness. For emerging local brands, this reality poses a critical question: how do you compete with the giants?

1.Lack of ingredient transparency and clean labeling: Many products on shelves still rely on vague formulations, additives, and low-quality fillers that conflict with the demands of increasingly informed pet parents.

2.Urgency to reduce food waste: The pet food industry in China, like elsewhere, faces mounting pressure to adopt sustainable models and reduce environmental impact — especially critical in a country where climate and sustainability awareness is accelerating rapidly.

3.The need for emotional connection: Today's China pet owner isn't just a shopper — they're a caregiver, companion, and decision-maker seeking meaning and alignment with the products they purchase.

Within this context, Pets daily's model is both countercultural and strategic. Rather than attempting to rival large brands on price or volume, they've carved out a distinct position: developing premium functional snacks and supplements made from real, upcycled, human-grade ingredients. They are China's pioneers in utilizing freeze-dried and rescued materials from the human food industry — a practice that not only minimizes waste but also delivers exceptional nutritional value in a clean, traceable format.